Health and wellness is one of the hardest verticals to run paid media in. We're built for it.
Ad platforms treat health businesses differently. Google restricts what you can say. Meta flags campaigns that mention symptoms or diagnoses. The audiences that convert best are the ones the platforms are most cautious about targeting. And underneath all of it, there's a compliance layer that most agencies don't understand and most health brands don't know they're exposed to. We've spent years building the systems to run paid acquisition in health and wellness: compliant, clean, and at scale.
The Challenge
The compliance exposure most health brands don't know they have
Standard browser-based pixels (Meta pixel, Google tag) pass data about user behaviour on your website back to the ad platforms. On a health website, that includes pages about symptoms, conditions, and treatments.
Under HIPAA, that data has protections. Under standard tracking implementations, those protections aren't in place.
Most health brands have tracking that looks fine by standard agency metrics and creates legal exposure they're unaware of.
We build tracking infrastructure that closes this: server-side event handling, first-party data architecture, and attribution systems that maintain measurement accuracy within compliance boundaries.
Our Approach
The campaign flagging problem
Health ad copy has to thread a needle. Too generic and it doesn't convert. Too specific about conditions or outcomes and the platform restricts the ad.
We've developed creative frameworks specifically for regulated health categories: copy structures and visual approaches that resonate without triggering platform restrictions.
Accounts we manage don't get flagged at the rate of accounts run by generalist agencies. That's not luck. It's years of building in this vertical.
Who We Work With
The businesses we partner with.
Telehealth and virtual care platforms
Medical weight loss programs: GLP-1, coaching layers, hybrid models
Hormone optimisation and men's and women's health clinics
Sexual health and wellness brands
Functional medicine and longevity practices
Aesthetic medicine and cosmetic dermatology
At-home diagnostics and testing kits
Mental health and psychiatry platforms
Result
67%
CPA reduction for a men's health telehealth brand in 47 days. Fixed server-side tracking, rebuilt the attribution model, reallocated spend away from channels that looked good to channels that were actually driving revenue.
Running paid media in health?
The free audit covers your tracking compliance, campaign structure, and attribution gaps.