You're making budget decisions on broken data.
Most businesses don't know their tracking has been degrading for years. iOS changes, browser restrictions, cookie deprecation, and platform updates have quietly removed 20-40% of conversion signals. The numbers in your dashboard still look like numbers. They're just wrong. Every budget call you've made, which campaigns to scale, which to cut, where to shift spend, was built on a foundation with holes in it.
The Problem
Where the data breaks
We came from inside the platforms. We know exactly where the gaps are.
Platform pixels lose signal every time a user blocks cookies, uses Safari, or has an ad blocker. The standard Meta pixel is missing a significant portion of conversion events on most accounts we audit.
Google's last-click attribution credits the final touchpoint, meaning the email and the content piece that drove most of the purchase decision get nothing.
For healthcare businesses: standard tracking pixels pass health-related data to ad platforms by default: symptom searches, condition pages visited. Under HIPAA, that data has protections. Under standard tracking implementations, those protections aren't in place.
The result: you fund channels that look good in the dashboard and defund channels that are actually working. Revenue drops. Nobody knows why.
Our Approach
How we fix it
Server-side tracking sends conversion data directly from your server to the advertising platforms, bypassing the browser entirely. It's not affected by ad blockers, iOS changes, or browser restrictions. The signal is clean, complete, and stable.
We implement the full stack: Meta's Conversions API (CAPI), Google's enhanced conversions, GA4 server-side tagging, and first-party data infrastructure built to keep working regardless of what the platforms change next.
For health and healthcare businesses, we build attribution architecture that meets HIPAA standards: compliant ads going into compliant tracking.
Capabilities
What we track.
Server-side tracking
Bypasses browser restrictions for clean, complete conversion data.
Meta CAPI
Full Conversions API implementation for Meta advertising.
Google enhanced conversions
GA4 server-side tagging and enhanced conversion setup.
First-party data infrastructure
Built to keep working regardless of platform changes.
HIPAA-compliant attribution
Tracking architecture that meets healthcare data protection standards.
Full-funnel attribution
See the full path, not just the last click. Scale what actually drives revenue.
Result
67%
CPA reduction for a men's health telehealth brand in 47 days. Fixed server-side tracking, rebuilt the attribution model, reallocated spend.
Think your tracking is fine?
The free audit will show you exactly where the gaps are.