From suspended accounts and 1% conversions to 3.58× ROAS
The Numbers
The Engagement
ATN
ATN had been running paid media for a while. The problem was not that they were not trying. Almost nothing connecting the spend to revenue was actually working. Their ad accounts suspended regularly, which meant any momentum they built got interrupted. Spend limits kept them from scaling when things did work. Their funnel was losing people at multiple stages, and nobody could tell where, because the tracking was too broken to give a reliable picture.
A lot of activity. Very little system behind it.
What we rebuilt
The engagement covered five areas, and all five needed work.
Account infrastructure came first. We restructured their business manager setup, moved to compliance-safe frameworks, and stopped the cycle of disruptions that had been resetting progress. Stable accounts are the floor. Nothing else works without them.
From there, the funnel. We remapped the full customer journey, identified where people were dropping out and why, and rebuilt retargeting around actual behaviour at each stage rather than generic time-based sequences.
Creative was a separate problem. The existing assets were not built around what the customer needed to hear. They were generic, and the CTR data showed it. We replaced them and ran multiple variants simultaneously so we could identify what actually moved people, not guess.
Attribution was the final piece, and in some ways the most important. We implemented GTM, GA4, and Looker Studio with custom models. For the first time, every spend decision was connected to a traceable outcome. Every rupee became accountable.
The account that used to suspend every few weeks now scales without interruption.
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